As Social Media Specialist at Factor, Chito is responsible for overseeing the company's social media strategy, including content creation and curation, managing social media campaigns, engaging with the online community to enhance brand awareness and customer loyalty.

With several years of experience in social media management, his expertise lies in crafting compelling content, analysing social media metrics, and implementing effective marketing strategies. His professional journey has involved collaborating with diverse brands and leveraging social media platforms to drive engagement and enhance sales. Certified in Google Ads and Meta Ads, his proficiency in digital advertising strategies is well-established.

Outside of work, he finds inspiration in exploring new cultures through travel.